300 men in Oprah’s audience got questions answered by Dr. Oz                                                                                                  Dr. Oz on Oprah        Show Recommends     Himalayan Goji Berries Ben Gordon, leading scorer for the Chicago Bulls, needs some nutrition information. "I'm a professional athlete. I train anywhere between two and three times a day. … What kind of foods can I add to my diet to help me maintain high energy levels throughout my diet and not crash after I'm finished working out," he says. Dr. Oz recommends that Ben eat more foods with antioxidants. "What happens to a lot of great athletes is they are creating so much oxidation in their body from working out all the time, especially if you're working out for more than two hours a day—you're doing this for sure—that you don't have the oxidant stores to keep up with that. So you've got to build up those antioxidant stores by taking leafy green vegetables." Bright colored fruits, like goji berries, are also great, Dr. Oz says. "They grow in the Himalayas. They're the most potent antioxidant fruit that we know"     Several studies show that the antioxidants reduce muscle injury and prevent free radical damage. Free radicals are unstable oxygen atoms created as a by product when your body burns oxygen, particularly during work out and exercise. Exercising without the proper antioxidants is like running your car at full speed without any oil. Antioxidants are namely certain vitamins, minerals and amino acids that help protect the cells of the body from oxidation caused by free radicals. The best antioxidants come from the food source not from the isolated vitamins in a pill form. Free radicals cause muscle damage, soreness, diminished endurance and inflammation. After the intense workout taking the oxidants helps reduce muscle injury and improve stamina and endurance. The energy is produced on the cellular level in the mitochondria, therefore you need to keep that in mind when shopping for your antioxidants. Choose those that come from natural whole food source such as GoChi the Himalayan Goj juice. Gochi is highly bioavailable and immediately turned into energy. It tastes great and it’s jam packed with powerful nutrients that will renew your life and supercharge your health. In a recent human clinical trial featured in the peer-reviewed Journal of Alternative and Complementary Medicine (JACM), participants drinking a daily serving of just 4 ounces (120 ml) of GoChi -The Himalayan Goji juice reported experiencing significantly increased energy levels and reduced fatigue in as little as 14 days. GoChi™ Science January 2008 A Randomized, Double-blind, Placebo-controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi™ BACKGROUND For thousands of years, the goji berry (Lycium barbarum) has been a mainstay of Traditional Chinese Medicine (TCM), and its remarkable and diverse health-promoting properties have earned it a reputation as Asia’s most potent health food. But outside of its native continent, the goji berry was virtually unknown until FreeLife International® introduced the Asian health secret to the world with the 2003 launch of Himalayan Goji® Juice. Since that time, goji has attracted increasing media attention as an anti-aging superfruit, and it has become a favorite of celebrities, world-class athletes, and health-savvy consumers worldwide. The global goji phenomenon has aroused much scientific interest as well, and there are now dozens of published research papers that offer scientific validation of the berry’s legendary attributes. Science has also revealed that the goji berry’s broad-based health benefits are due primarily to the presence of unique molecules, not found in any other fruit, called Lycium barbarum polysaccharides (LBP). Unlike dried berries or any other goji product, Himalayan Goji Juice is standardized to a consistently high level of the all-important LBP. REASONS FOR THE STUDY Since its launch, users of Himalayan Goji Juice have reported dramatic and rapid improvements in energy levels, quality of sleep, feelings of calmness and contentment, reduction of stress, and other key health aspects. It was proposed that these rapid and noticeable improvements might be attributable to the juice’s high degree of LBP standardization and high absorption potential, and to support this, a study was designed to attempt to demonstrate these same dramatic results under rigorous and tightly controlled clinical conditions. For this study, FreeLife® selected GoChi™, the next generation of Himalayan Goji Juice. The result of several years of scientific development, GoChi is an enhanced Himalayan Goji Juice formula containing at least 30% more bioactive LBP than the original formula. GoChi is also preservative-free, is certified both kosher and halal, and has 20% fewer calories and an even better taste than the original formula. STUDY DESIGN The duration, sample population, and methods of this randomized, double-blind, and placebo-controlled study conformed to the norms of FDA Good Clinical Practice. In this 14-day clinical trial, 35 healthy adult subjects were divided into two groups selected at random to ensure fair and even distribution of health status between the two groups. After a two-week washout period for all subjects, the GoChi group was administered a 120 ml (4 fl. oz.) daily dose of a goji juice (GoChi) containing a standardized content of Lycium barbarum polysaccharides (LBP), the acknowledged bioactive principles of the goji berry. The second, or placebo group, received a 120 ml (4 fl. oz.) daily dose of a placebo control solution that tasted, smelled, and looked like GoChi, but did not contain any goji juice or LBP. The participants had no knowledge as to whether they were drinking the GoChi or the placebo, and the scientists also had no knowledge as to which group was receiving the GoChi or the placebo. The GoChi group consisted initially of 17 individuals, of which 16 completed the study. The placebo group consisted of 18 individuals. Based upon the properties of Lycium barbarum in TCM and the health benefits reported by FreeLife customers, the participants were examined by questionnaire for subjective ratings (0-5) of general feelings of well-being, neurological/psychological traits, gastrointestinal, musculoskeletal and cardiovascular complaints, as well as any adverse effects. Data were statistically analyzed for changes between day 1 and day 15. Descriptive statistics were calculated for placebo and GoChi for all dependent measures and summarized as means and standard errors. For all clinical symptom questions under all categories, each question was graded and the scores analyzed for changes between day 1 and day 15 with the nonparametric Wilcoxon matched pairs tests. RESULTS The GoChi group showed statistically significant improvements (confidence level at 90-99%) between day 1 and day 15 in the following 13 key health aspects: increased energy, less fatigue, increased focus and mental acuity, improved athletic performance, reduced stress, increased feelings of calmness and contentment, feeling happier, healthier and more regular, better quality of sleep, and easier ability to awaken in the morning. In addition, over 90% of those who consumed GoChi reported feeling an improvement in their health. In contrast to the GoChi group, the placebo group only showed a statistically significant improvement in 1 of the 13 categories (happiness). No statistically significant changes were found in any of the other 12 categories. There were no adverse events reported by any subjects in either the GoChi or the placebo group during the study period. CONCLUSION The results shown in this randomized, placebo-controlled, double-blind, clinical study clearly indicate that daily consumption of GoChi can cause immediate and significant improvement in 13 aspects of general well-being, neurological/psychological traits, and gastrointestinal function. These reported benefits are consistent with previously published experimental studies, with the prescribed uses of Lycium barbarum as practiced in Traditional Chinese Medicine, and with the benefits reported by FreeLife customers the world over.